Free marketing guides for UK local businesses.
Plain English advice on websites, Google, AI search, ads and social media. Written for business owners, not marketers.
Marketing for accountants: win sole trader clients in 2026
Making Tax Digital has sent thousands of sole traders looking for help. Here’s how small accounting practices can show up on Google and in AI answers when they search.
A January marketing plan for tradesmen: fill your diary for 2027
January can be slow for many trades. This simple plan shows what to set up in December, what to do in January and how to keep your marketing tidy alongside Making Tax Digital.
Marketing for landscapers and gardeners: a UK guide
Landscaping sells on photos, trust and timing. Here’s how small landscaping and gardening firms can win more local work through Google, their website and social media.
SEO for builders: how UK building firms get found on Google
When someone in your town searches for a builder, you want to be on the first page. Here’s how small building firms can show up for extensions, renovations and local searches without wasting money.
How to set Christmas and holiday hours on Google Business Profile
Wrong opening hours over Christmas cost you customers and annoy the ones who turn up. Here’s how to set special hours on Google in a few minutes, and the mistakes to avoid.
Christmas marketing ideas for UK small businesses in 2026
Christmas 2026 is set to be a record for spending, but people plan early and hunt for deals. Here are practical marketing ideas for small shops, salons, cafés and trades.
Search Console AI report: see your AI Overviews and AI Mode data
Google Search Console now has a report showing how often your pages appear in AI Overviews and AI Mode, plus a switch to opt out. Here’s how a small business should use both.
Meta One for business: should you pay for Facebook and Instagram?
Meta now sells paid plans for business Pages and profiles, and some Pages are limited on link posts. Here’s what Meta One includes and whether a small business needs it.
Google Business Profile changes in autumn 2026: what to do
Google has made a run of changes to Business Profiles since September 2026. Here are the ones that matter for UK small businesses and trades, and what to do about each.
ChatGPT ads in the UK: should small businesses use them?
Ads now appear in ChatGPT for UK users on the free plans. Here’s how they work, who is allowed to advertise and whether a small business should spend money on them yet.
Video for trades: turn job photos into reels that win work
You don’t need a camera crew. Film short clips on your phone at each job, edit them into reels under 3 minutes and post them on Instagram, Facebook, YouTube Shorts and your Google profile.
Service area pages: how trades rank in every town they cover
Build one useful page for each main town you cover, with real local jobs, photos and details. Avoid copy-and-paste pages that only swap the town name.
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