Free marketing guides for UK local businesses.
Plain English advice on websites, Google, AI search, ads and social media. Written for business owners, not marketers.
Facebook ads for tradesmen: what works in the UK in 2026
Facebook ads work best for trades selling visual, planned jobs like kitchens and landscaping. Use tight local targeting, real job photos and lead forms with qualifying questions.
Google Business Profile suspended? How UK trades fix it
Most suspensions of trade profiles come down to the address, the business name or the service area. Fix the cause first, then appeal once with documents that match your profile.
Google Local Services Ads UK: are they worth it for trades?
Local Services Ads charge per lead, not per click, and now show a single Google Verified badge. Here is how they work in the UK and when they suit a trade business.
Salon marketing ideas: 14 ways to fill your column (UK hair & beauty)
Empty slots cost money. These 14 salon marketing ideas help UK hair and beauty salons get found on Google, turn Instagram followers into bookings and keep clients coming back.
Web design for electricians: what your site needs to win jobs
A good electrician website has a page for each main job, shows your scheme registration properly and makes calling you easy on a phone. Here is what to include.
Restaurant marketing UK: 15 ideas to fill more tables in 2026
Most diners choose where to eat on their phone. These 15 restaurant marketing ideas help UK restaurants, cafés and takeaways get found on Google, win bookings and bring regulars back.
SEO for plumbers in the UK: a practical 2026 guide
SEO for plumbers means a well set up Google Business Profile, a page for each main service, honest town pages and steady reviews. Here is the step-by-step plan.
Is Checkatrade worth it? Checkatrade vs MyBuilder vs Rated People
Checkatrade can be worth it if the leads in your trade and area turn into enough paid jobs to cover a 12-month plan. Work out your cost per won job before you sign.
SEO for roofers UK: how to get more roofing jobs from Google (2026)
When a roof leaks, homeowners search Google and call the first roofer they trust. This guide shows UK roofing companies how to rank in Google Maps and turn searches into jobs.
How to ask customers for Google reviews (UK scripts)
Ask every customer, soon after the job, with a short message and your Google review link. Never offer a reward and never only ask the happy ones.
SEO for dentists UK: dental marketing that fills your diary (2026)
Most new patients find a dentist on Google. This guide shows UK dental practices how to rank in Google Maps, win private treatment enquiries and stay within GDC advertising rules.
How much do Google Ads cost for tradesmen in the UK?
Google Ads has no fixed price. You set the budget, an auction sets each click price, and your job value decides what you can afford per lead. Here is how to work it out.
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