Free marketing guides for UK local businesses.
Plain English advice on websites, Google, AI search, ads and social media. Written for business owners, not marketers.
How to write website content that AI tools quote (2026)
AI tools quote content that answers a question directly, uses clear headings, includes specific facts and is easy to crawl. Here is how to write it.
Google AI Mode in the UK: what it is and how to show up
AI Mode is Google’s conversational search tab, live in the UK since July 2025. To appear in it, focus on indexable pages, clear answers, consistent listings and genuine reviews.
Schema markup for small businesses: a beginner’s guide (2026)
Schema markup is hidden code that tells search engines and AI tools exactly what your business is, where it is and what it offers. Start with LocalBusiness, then add Service markup.
How online reviews affect your visibility in Google and AI search
Reviews help you rank in Google’s local results and give AI tools evidence to recommend you. Collect genuine reviews steadily, reply to them, and never fake or buy them.
AEO vs GEO vs SEO: what’s the difference? (2026)
SEO gets your pages found, AEO gets your answers quoted, and GEO gets your business mentioned by AI chatbots. For a small business they are one joined-up job, built on SEO.
Google AI Overviews: what they mean for UK local businesses
AI Overviews summarise answers at the top of Google. They can reduce clicks on some searches, but local businesses with clear, trusted websites and strong profiles can still win.
How to get your business recommended by ChatGPT (2026)
ChatGPT recommends businesses it can find and trust on the web. Let its search crawler in, state your key facts clearly, keep listings consistent and earn steady reviews.
What is AEO? A plain-English guide for UK businesses
AEO (answer engine optimisation) means making your website easy for tools like Google AI Overviews, ChatGPT and Perplexity to understand, quote and recommend.
Google Ads or SEO: which should a small business do first?
Google Ads brings visitors straight away while you pay for every click. SEO takes longer but keeps working. Here’s how to decide which to start with.
How to get your business on Google Maps: a UK guide
Your business appears on Google Maps through a free Google Business Profile. Here’s how to set one up, get verified and show up for searches near you.
How much does a website cost in the UK? (2026 guide)
A small business website in the UK can cost anything from a few hundred pounds a year with a DIY builder to several thousand with an agency. Here’s what you actually pay for and how to choose.
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